Case Studies

 Inconsistency hides in plain sight — until the structure makes it visible.
At a regional IT integrator in Vancouver, proposal work was getting done — but at a cost. Each salesperson had their own process. Files were scattered. Pricing shifted without clarity. No shared system meant no shared visibility. Leadership started asking questions: What’s our win rate? Which deals are profitable? Where’s the friction? The answers weren’t missing — they were buried in a patchwork of habits.

Lex & Line didn’t drop in with a ready-made solution. We built from within. A centralized repository. Cross-functional templates. A rhythm of communication that made space for alignment, not just speed.

The result wasn’t just cleaner proposals — it was a team finally working in sync, with structure they could trust as they scaled.

Read the full case study to see how the shift took shape.

 When growth depends on one person’s memory, the ceiling comes fast.
A mid-sized Ohio integrator was managing millions in proposals — without templates, tracking, or shared infrastructure. Every response lived in one leader’s head. Every win depended on instinct and recall. There were no historical records, no cross-division communication, and no system to hold the weight. The work got done, but the strain was unsustainable.

Lex & Line came in to build what he didn’t have time to. A centralized repository. Intuitive naming conventions. A live tracking workbook. Templates that finally worked across contracts — and across teams. What started as support for one division quietly became a shared framework adopted by three.

The result? A load lifted, a structure in place, and a company finally ready to scale.

Read the full case study to see how quiet structure reshaped the way they work.

 When everything lives in your head, there’s no room to grow.
As a solo IT entrepreneur in Texas, she carried it all — delivery, proposals, contracts, billing. She had the skills. What she lacked was structure. No templates. No central file system. No place to track what was working. Every opportunity meant starting from scratch, and every response took more time than it should.

Lex & Line helped her build a foundation that matched how she worked. We created a centralized Teams workspace, streamlined her document library, and developed reusable proposal assets — all tailored to her services and goals. With everything in place, RFPs became manageable. Government contracts became possible.

She didn’t need a bigger team. She needed a system she could trust.

Read the full case study to see how clarity made room for growth.

  Structure doesn’t start with a system — it starts with seeing what’s missing.
At a regional technology firm in Omaha, key operations were running on instinct. The service team had no reporting tools. The IT division had no proposal framework. Performance, pricing, and profitability were impossible to track — because nothing was built to show it.

Lex & Line stepped in to create what hadn’t been named yet. We built reporting processes, developed internal workflows, and introduced a proposal system that tied contract work to actual outcomes. Visibility returned. Technician retention improved. Leadership could finally see where they were thriving — and where to focus next.

It wasn’t just operational cleanup. It was the beginning of growth with direction.

Read the full case study to see how small steps led to lasting transformation..

Read the full case study to see how clarity made room for growth.

   Sometimes the system you need is the one you haven’t named yet.
Before Lex & Line was a business, it was a way of thinking. Born from a career spanning 24 years in technology, proposal writing, and process design, the work began in a copier dealership in Omaha — where everything ran on memory, and nothing was structured. She started by building clarity where none existed: reporting tools, service workflows, and proposal frameworks that finally tied effort to outcome.

What began as survival became a calling. Every job, every project, every client — it was never about the task. It was about the system behind it.

Lex & Line grew out of that insight. Quietly, steadily. From instinct to infrastructure. From one-off fixes to frameworks that scale.

Read the full story to see how Lex & Line was built — one pattern at a time.